University of Wisconsin–Madison
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Lisa Geason-Bauer

President, Evolution Marketing

Lisa Geason-Bauer is the president of Evolution Marketing, a Wisconsin-based woman-owned Certified B Corporation specializing in the area of global sustainability consulting and storytelling, environmentally responsible creative design, and ethical marketing.

When Geason-Bauer founded Evolution Marketing in 2007, she made the strategic decision to operate the firm in a triple bottom line manner. Since then, she has publicly shared the challenges and unique opportunities presented when one implements systems thinking within a professional service business.

Over the last decade Lisa has played an active role in shaping the discussion within the business world regarding adoption of strategic sustainability strategies and the inclusion of corporate social responsibility programs into day-to-day business operations. As a practitioner of sustainability initiatives and a leader in the business for good movement, Evolution Marketing is proud to offer their professional services in a carbon neutral manner.

Geason-Bauer was recently interviewed by the Purevant Living Podcast: Things You Should Know. She discussed the business workshop that is part of the Nelson Institute’s Virtual Earth Day Conference.

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