Using the right message framing when talking about aquatic invasive species (AIS) can be key to effectively engaging with volunteers or the public. We’ll share some of our evidence-based research on crafting AIS messaging that actually works and doesn’t result in unintended consequences. We’ll also share how the UW Division of Extension engages volunteers for both AIS monitoring and management through a number of opportunities.
Hosted by the UW Division of Extension Natural Resources Institute
Speakers
- Tim Campbell, aquatic invasive species program manager, UW Sea Grant
- Bret Shaw, associate professor and Extension specialist, Department of Life Sciences Communication
- Jeanne Scherer, aquatic invasive species outreach specialist, UW–Madison Division of Extension
- Chad Cook, associate director, UW-Madison Division of Extension’s Natural Resources Institute